Ascensive certified courses
Ascensive certified courses DIGITAL MARKETING MASTERY
DIGITAL MARKETING MASTERY
Course Content
| Course Content | Duration (No of Class) | |
| DIGITAL MARKETING INTRODUCTION | 1 | |
| DIGITAL MARKETING INTRODUCTION | What is Digital Marketing? | |
| Understanding Digital Marketing Process | ||
| What is visibility? Types of visibility, Examples of visibility | ||
| What is visibility? Types of visibility, Examples of visibility | ||
| Bringing Targeted Traffic | ||
| Inbound and outbound marketing | ||
| Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process | ||
| WEBSITE PLANNING PROCESS | ||
| WEBSITE PLANNING PROCESS | Understanding domain names & domain extensions | 2 |
| Different types of websites | ||
| Planning & Conceptualising a Website | ||
| Booking a domain name & web hosting | ||
| Adding domain name to web Server | ||
| Adding webpages & content | ||
| Identifying objective of the website | ||
| Landing Pages & Optimization | ||
| Creating a blueprint of every webpage | ||
| SEARCH ENGINE OPTIMIZATION | ||
| Understand Search Engines & Google | What is SEO? | 3 |
| Introduction to SERP | ||
| What are search engines? | ||
| How search engines work | ||
| Major functions of a search engine | ||
| What are keywords? | ||
| Different types of keywords | ||
| Google keyword planner tool | ||
| Keywords research process | ||
| Google Search Tips & Hacks | ||
| On-Page SEO | Keyword Research with Google Keyword Planner |
2 |
| How to Select a Domain Name? | ||
| What are Meta Tags, Description? | ||
| Page Naming {URL Structuring} and Folder Naming | ||
| What is Content Writing? | ||
| SEO Friendly Content Writing | ||
| Anchor Text, Link Title | ||
| Off-Page SEO | What is OFF-Page Optimization? | 2 |
| What are Backlinks? | ||
| Why Backlinks are Important? | ||
| How to Get Backlinks? | ||
| What is Google Page Rank? | ||
| How to Increase Page Rank? | ||
| Article Writing and submissions | ||
| Blog Posting and comment writing | ||
| Classifieds posting | ||
| Forum Posting | ||
| Social Bookmarking | ||
| SOCIAL MEDIA MARKETING | ||
| SOCIAL MEDIA MARKETING | What is Social Media? | 5 |
| Understanding the existing Social Media paradigms & psychology | ||
| How social media marketing is different than others |
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| Forms of Internet marketing | ||
| Facebook marketing | ||
| Understanding Facebook marketing | ||
| Creating Facebook page | ||
| Fan engagement | ||
| Facebook advertising | ||
| Types of Facebook advertising | ||
| Best practices for Facebook advertising | ||
| Creating a Facebook advertising campaign | ||
| Payment module- CPC vs CPM vs CPA | ||
| Setting up conversion tracking | ||
| Linkedin Marketing | ||
| Twitter Marketing | ||
| Video Marketing | ||
| Developing a youtube video marketing Strategy |
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| Bringing visitors from youtube videos to your website |
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| GOOGLE ANALYTICS | ||
| GOOGLE ANALYTICS | Introduction to Google Analytics | 2 |
| Understanding Google analytics account structure | ||
| Understanding Google analytics insights | ||
| How to set up an analytics account | ||
| Understanding goals and conversions | ||
| Difference between exit rate & bounce rate | ||
| Importance of funnels | ||
| Understanding filters & segments | ||
| Monitoring traffic behavior | ||
| GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING | ||
| GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING | Google AdWords Overview | 3 |
| Understanding inorganic search results | ||
| Introduction to Google Adwords & PPC | ||
| Setting up Google Adwords account | ||
| Campaigns, Adgroups, Ads, Keywords, etc | ||
| Difference between search & display campaign | ||
| How does Adwords rank ads | ||
| What is a quality score | ||
| What is CTR? | ||
| Understanding bids | ||
| Creating Search Campaigns | ||
| What is a bidding strategy? | ||
| Understanding ad-extensions | ||
| Creating ad groups | ||
| Understanding keywords | ||
| Creating Ads | ||
| Tracking Performance/Conversion | ||
| Importance of CTR in optimization | ||
| Display Advertising | ||
| Contextual Advertising | ||
| EMAIL MARKETING | ||
| What is email marketing? | 1 | |
| How does email work? | ||
| What is opt-in email marketing? | ||
| How to do bulk emailing? | ||
| AFFILIATE MARKETING | ||
| What is affiliate marketing? | ||
| How to be a super affiliate? | ||
| Different ways to do affiliate marketing | ||
| Affiliate marketing secrets | ||
| BLOGGING | ||
| What is AdSense? | 1 | |
| How to get approved for AdSense? | ||
| Placing ads on your blog | ||
| Creating blogs | ||
| Micro Videos | ||
| How to Create a Successful Video Marketing Strategy | 1 | |
| The Best Types of Online Video Content [Examples] | ||
| Video Production 101 | ||
| Video Metrics to Track and How to Analyze Them | ||
| Build a Digital Community | ||
| How can building a digital community can help with business growth? | 1 | |
| When, why, and how to build a digital community | ||
| Growing your community | ||
| Tools for managing your social media channels | ||
| What not to do while building a digital community | ||
| Features of a good and well organized digital community | ||